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The Good News: Crashes Are Highly Predictable - BY SPECIFIC DRIVER!
At-fault accidents are not accidents at all. They result when the odds of high-risk driving behavior finally catch up with a driver. And they always do; it’s just a matter of time.
Drivers who believe it’s OK to speed from time to time, or to tailgate, or change lanes without signaling tend to repeat these high-risk behaviors often. And while they may get away with it once, twice or even a hundred times, eventually these unsafe acts will cause a crash.
But the good news is these high-risk behaviors can be an early-warning indictor of an accident waiting to happen. Being able to accurately identify those specific drivers who are going to cause your next at-fault crashes enables you to intervene quickly to prevent it from happening.
The ability to predict accidents is based on your ability to identify drivers who engage in high-risk driving behaviors as they occur and manage the real-time and historical data that allows you to pinpoint your highest-risk drivers. Driver's Alert SMART RISK solution empowers you to accurately identify those drivers who need supportive counseling and remedial training right now.
Frequency Breeds Severity
In addition to the ability to predict the risk of a crash, the frequency of incidents also predicts the severity of the impending crash. Safety professionals universally agree that the more frequently you have minimal or moderately serious incidents, the more likely it becomes that you’ll suffer a more serious crash.
There is a strong statistical relationship between 'near-misses,' accidents that involve minor injuries or property damage only, and truly serious accidents. One of the commonly used illustrations of this is the Heinrich Accident Pyramid, first published in 1931.
Dr. Heinrich calculated that for every 300 unsafe acts committed, there will be approximately 29 minor injuries, and that for every 29 minor injuries there will be 1 serious injury.
Later studies have revised this pyramid many times, but they ALL come to the same conclusion: unsafe acts are an accurate predictor that a serious accident is just waiting in the wings.
Further studies have shown that the risk of an accident TRIPLES with an increased number of incidents.
If a company does not properly control the risks that lead to incidents, the outcome of any crash can only depend on random chance – and this could be devastating. And, while we can predict that a crash will eventually occur, we cannot predict the outcome, or seriousness of any specific accident. The only way to reduce accidents therefore is to control and reduce the underlying causes that lead to incidents and to accidents. By controlling these risks in advance, many types of preventable accidents can be eliminated.
The implications are extremely clear and simple: correct and control the factors that increase risks to reduce all types of accidents. By reducing all accidents, you reduce the likelihood of a serious or fatal crash.
Stop unsafe driving acts in their tracks, and prevent your next at-fault crash. We’ll show you how. GUARANTEED!
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