The Better News: Crashes Are Highly Preventable

By identifying high-risk driving behavior and drivers who engage in unsafe driving acts, we can intervene quickly to correct and control these risk factors and high-risk activities.

It’s impossible for any safety director or fleet manager to watch every driver of every vehicle, every mile, every minute they are out on the road. That’s where Driver’s Alert comes in.

The foundation of our SMART RISK™ Program is our world-famous 24/7 decal-based monitoring system. You’ve seen our ‘How’s My Driving?’ decals on backs of more than 600,000 light and heavy vehicles for over 20 years.

These decals provide 4 crucial benefits:

1. They enlist the millions of other drivers on the road to notify you of unsafe driving behavior AS IT IS HAPPENING, so you can respond immediately to correct and control these risks. When a motorist calls to report an unsafe incident, our 24/7 state-of-the-art call center conducts a friendly interview (remember we are representing you) to determine specifics of the incident. Every call is digitally recorded, and we send you this recording with a fully detailed Driver Observation Report within minutes. We recommend which of our online safety training courses or mini-modules will address the specific risk factor of that incident. Fleet managers or supervisors can discuss the incident with their driver, have the driver take the appropriate 15-minute or 30-minute training course, and coach the driver to reduce such acts in the future.
2. They enable you to track and identify repeat offenders; those drivers that are most likely to get into trouble and cause an at-fault crash. In this way, you can take appropriate action to deal with that small percentage of drivers who represent the highest risk to your company. Our Fleet Management Reports provide a wealth of valuable information to help fleet managers and safety directors better address their risks to reduce crashes and costs quickly.
3. They provide a continuous reminder to drivers to keep it safe. Drivers who know that they might receive a driver observation call from a motorist are much more likely to exercise that extra degree of caution it takes to reduce the likelihood of a crash. We also provide smaller decals that can be placed inside the vehicle – on the dashboard, for example – reminding drivers that safety really matters; these inside decals provide a continuous reminder to the driver that their vehicle is being seen by every other motorist on the road.
4. They provide a significant and positive public relations message about your company. Motorists who see one of our highly recognizable decals on the back of your vehicle believe your company is truly committed to safety, and this sends a positive branding message to the public for your company.

By responding quickly to Driver Observation calls and reports, fleet managers and safety directors can indeed reduce and prevent crashes from occurring. And it all starts with our world-class 24/7 driver observation system, part of our SMART RISK™ Program.

See Examples of Our Decals >>

Listen to Some Real Motorist Calls >>

See Sample Driver Observation Reports >>