THE DRIVER’S ALERT MANAGEMENT TEAM
Mike Kroll – President & Chief Executive Officer
Mike is a 25-year veteran of the occupational health and safety industry, having served in a range of capacities from account development and sales leadership to product innovation and executive management. He is considered by many as one of the most influential people in the eLearning industry, further adding to his legacy with the recent acquisition of a market disruptive training and technology company. Previously, Mike was Executive Vice President, General Manager at PureSafety (UL) where he drove exceptional growth – earning the company a spot on Inc. Magazine’s “Inc. 5000” as one of the fastest growing companies in America. His reputation for building strong teams, executing quickly on research and development initiatives, and developing industry thought leadership has contributed to positioning Driver’s Alert for industry-leading revenue growth over the next several years. Mike holds a Bachelor of Science in Industrial Distribution from Texas A&M University.
Mike Hedge – Chief Technology Officer
Mike has spent more than 30 years in the technology field architecting, building, and publishing mission critical, best-of-class applications that serve the occupational health and safety, warehousing, and logistics industries. Mike is a proven leader with a long track record of creating and developing high performance teams to drive business growth. Some critical core competencies he brings to Driver’s Alert include software architecture, design and development; technology infrastructure design and implementation; and quality assurance. Mike was a founder of Perdatum, a software company that developed Prognos, a workers’ compensation claims management platform for the occupational health and safety industry. The growth of Perdatum quickly generated buzz in the industry, leading to its acquisition by PureSafety, Inc. (now UL). While at PureSafety, Mike continued managing and developing the Prognos product line while also helping his new employer with the ongoing buildout of its software and hardware infrastructure. Just prior to joining Driver’s Alert, Mike worked at WDS, Inc., a leading warehousing and distribution company. There he created an IT department, developed the company’s technology infrastructure, and built customer portals. Mike holds a Bachelor of Science in Computer Engineering from Wright State University.
Bryan Hornik – Vice President of Sales
Bryan is a proven leader in the occupational health and safety (OHS) training industry with more than 20 years of experience developing high-performance sales professionals, setting and meeting ambitious goals, and driving double-digit growth year over year. At Driver’s Alert he brings a refreshing entrepreneurial flair to his key duties of managing the sales team, developing distribution channels and forging strategic partnerships. Before joining Driver’s Alert, Bryan spent 18 years at Summit Training Source (a Health & Safety Institute company founded in 1991) where he served in multiple leadership roles, from Senior Vice President of Sales to President. In addition to his responsibilities at Driver’s Alert, Bryan actively promotes workplace safety and the safety profession as a whole through his involvement in the American Society of Safety Engineers (ASSE), occupying the position of President of the West Michigan Chapter. Bryan holds a Bachelor of Science in Communications from Grand Valley State University.
Veronica Taylor – Vice President of Operations
Veronica joined Driver’s Alert in 2014. She is a veteran of process management, having developed these skills as an account manager and consultant early in her career. Over the last several years, Veronica’s pioneering work in developing custom applications for managing vendors, assets and customer relationships has translated into game-changing savings for organizations such as Philips Healthcare (member of development team responsible for implementing first Salesforce.com instance), Nissan and PureSafety (UL). At Driver’s Alert, she is responsible for implementing sales and customer service processes that streamline workflow, increase productivity, and improve data management — occasionally even authoring articles on the case for fleet safety. Veronica is a Salesforce.com expert and holds a Bachelor of Arts in Psychology from Concord University.
Ron Kirsch, Ph.D. – Senior Vice President of Business Development
With more than 30 years of experience in the occupational health and safety (OHS) industry, Ron is a true icon — having published a variety of articles on OHS, risk management and hazard communication that have appeared in leading trade journals such as Occupational Health & Safety, Safety + Health, The Journal of Workers Compensation and Safety Matters. He is also the developer and author of the National Fire Protection Association (NFPA) Haz-Mat Quick Guide, coauthor and editor of Pestline®, and coauthor of The Material Safety Data Sheet Handbook. Currently, Ron serves as Chair on the NFPA-704 Committee on Classification and Properties of Hazardous Chemicals Data, and is on the Board of Directors for the Tennessee Safety & Health Congress (TSHC). He also served three terms as President of the ASSE’s Middle Tennessee Chapter and was nominated by them as Safety Professional of the Year. Ron is also a member of numerous organizations including the American Industrial Hygiene Association (AIHA), American Society of Safety Engineers (ASSE), American Society for Training & Development (ASTD), National Safety Council (NSC) and Society for Chemical Hazard Communication (SCHC). At Driver’s Alert, he operates as the go-to person for anything related to strategic business development and functions as the company’s principal subject matter expert (SME). Ron holds a Bachelor of Science in Chemistry/Pre-Medicine from Middle Tennessee State University, and a Master of Science and Doctorate in Occupational Health & Safety from LaSalle University.
Rich Sordahl – Vice President of Marketing
Rich is accountable for building and managing the Driver’s Alert brand. In this role he employs a variety of tested as well as experimental methods to maximize market awareness of the Driver’s Alert product portfolio. Rich brings extensive hands-on experience in the marketing discipline having successfully performed numerous functions within the areas of promotions and market research. One of his favorite buzz-building instruments is event marketing, which he has utilized extensively throughout his career. Rich holds a Bachelor of Business Administration in Marketing from Texas A&M University, a Master of Science in Marketing from Clemson University and a Master of Science in Advertising from The University of Illinois.
Paul Murray – Fleet Safety Specialist
Paul has worked in many capacities within the organization, from account management and sales engineer to product implementation and driving safety spokesperson. He keeps his finger on the pulse of the fleet management market by frequently visiting clients, conducting media interviews, speaking at industry conferences, and attending regional and national expositions. Paul’s diligent monitoring of industry and market developments played a crucial role in Driver’s Alert’s adoption of a GPS/telematics solution for fleet managers. He also has played a leading role in developing unique solutions for the insurance and fleet leasing channels and is frequently found experimenting with new concepts that will add value to new and underserved markets. And of course, you can always find Paul featured in our famous driving safety video blog! Check out his latest video on improving fleet safety with telematics. I guess you can say, he’s kind of a rock star! Be sure to meet him in person at an upcoming workshop on 7 Ways to Become a Rock Star at Fleet Safety Management.
Shareholders and Strategic Advisory Committee
John DiPrato – Co-Founder
Over the past 29 years, John has been instrumental in establishing Driver’s Alert as the largest provider of “1-800 How’s My Driving?” services and online safety training programs to commercial vehicle fleets across the United States and Canada. Product innovation, customer service initiatives and business development opportunities comprise a large part of John’s day-to-day involvement at Driver’s Alert. With a keen interest in marketing, he is routinely exploring innovative methods for generating greater market awareness about the mission-critical actions Driver’s Alert is taking to make commercial driving a safer endeavor. John is also actively involved in the local community, frequently investing his personal time and money to provide underprivileged and at-risk children with programs that help them stay in school, avoid gangs, and learn about rewarding career paths.
Paul Milazzo – Co-Founder
Paul’s expertise and previous work experience in the management of call centers have been keys in establishing Driver’s Alert’s call center as the model of the driver observation industry. His entrepreneurial vision and sales acumen have assisted the company in evolving its product offering from solely a decal-based one to one of the most technologically advanced and cost-effective solutions portfolios in the fleet management industry. In fact, Paul’s passion and customer focus led to the groundbreaking SmartRisk solution. He firmly believes in fleet safety, risk reduction and data management services in North America. Paul’s mantra is to lead, not follow. This mindset has positioned Driver’s Alert at the forefront of industry leaders in fleet safety management, driver risk reduction and fleet data management.
WHAT OUR CUSTOMERS ARE SAYING
“We were reluctant to use Driver’s Alert in the beginning because ThyssenKrupp Elevator had already established its own best-in-class call center, including the implementation of our own ‘How’s My Driving’ program. The process of receiving calls and notifying our branches worked well, but to enhance the success of the program we realized we needed to add or refine other elements related to tracking, reporting and driver’s safety training.”
– TOM ARMSTRONG ,Director of Fleet Management, ThyssenKrupp
September 2014 ASSE Professional Safety Ad: Put a manager in every fleet vehicle with safety telematics!
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