The Driving Safety Podcast

The Driver’s Alert Driving Safety Podcast is an ongoing series of conversations with some of the most influential people in the field of transportation safety, addressing important topics such as distracted driving, aggressive driving, seat belt usage, traffic laws, connected cars, autonomous vehicles and so much more.

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Ep1 – LORI OLSON – Pulse

Loris Olson is the Fleet Sales Director for Pulse, a vehicle braking technology company that reduces rear-end collisions via an a third brake light that rapidly pulses when the brake pedal is activated. This technology is helping companies and universities reduce rear-end collisions by 50-88%. Lori has been instrumental in the company’s transition from dealership to fleet sales. She believes that the distracted driving epidemic is playing a major role in rear-end collisions, making the Pulse third brake light essential in grabbing a driver’s attention.


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